📆 Monday, 21 July 2025 | Meeting #005 | Social Media Business
Welcome to our Monday Morning Meeting — a weekly recap of everything happening behind the scenes as we build a social media business with minimal gear, maximum focus, and plenty of lessons learned along the way.
We’ll cover progress across all three content arms — the History Podcast, Photography YouTube Channel, and this blog, Zen Against The Machine — as we balance growth, setbacks, and the art of showing up consistently.
📝 TL;DR
- 📅 Showed Up: 7/7 Days
- 📚 History Podcast: Still on pause — major delay due to overload
- 📸 Photography Channel: Slightly ahead
- 🧘 ZATM Blog: Maintaining this blog series as a weekly anchor
🧘 01 Zen Against The Machine (ZATM)
📅 Last week’s goal: Establish ZATM as our weekly blog anchor.
✅ What happened: This is the fifth official Monday Morning Meeting post. We’re documenting our progress in public, aiming to help solo creators, anonymous content builders, and creative solopreneurs learn from our process — and our mistakes.
🎯 This week’s focus: Maintain the weekly blog cadence and start drafting the July Monthly Report for release on August 10.
📚 02 The History Podcast
🎙️ Podcast Episodes Published This Week: 0
📅 Last week’s goal: Finish the script and publish the next episode by July 4.
❌ What happened: We’re now 3 weeks behind schedule. We underestimated the effort needed by 3x, and overlapping backlogs from other channels made progress nearly impossible.
⚠️ Lesson learned: Don’t force three projects through one bottleneck. Bandwidth is bandwidth. Time to prioritize.
🎯 This week’s focus: Work on the script only if it doesn’t disrupt higher-priority work.
“I realized this week that trying to force progress on every channel at once is like raking water. Sometimes, the Zen move is to pause.”
— ZATM Weekly
📸 03 The Photography Channel
📹 Videos Published This Week: 1
📅 Last week’s goal: Stay on track with publishing and prep future content.
✅ What happened: We’re slightly ahead of schedule. Momentum is strong — but only if we bank it.
🎯 This week’s focus: Publish the next video on July 27 and shoot 3–4 more episodes to stay a month ahead.
📌 Follow the Journey
If you’re figuring out how to create content while staying anonymous (or not), juggling projects without burning out, or simply enjoy watching someone else stumble forward — you’re in the right place.
Check out our running series:
Until next Monday — stay focused, stay building.
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