📆 Monday, 04 August 2025 | Meeting #007 | Social Media Business
Welcome to your Monday Morning Meeting — a behind-the-scenes log of how we’re building a lean, focused creative business across three verticals: a history podcast, a photography YouTube channel, and this blog, Zen Against The Machine.
Each week, we reflect on progress, challenges, and other lessons as we fight to grow something meaningful.
📝 Executive Summary
- 📅 Showed Up: 7/7 days
- 🎙️ Podcast: Still on hold due to overload
- 📸 YouTube Channel: Catching up
- 🧘 ZATM Blog: On track — 7 weeks of consistency
🌡️Personal Overview
This week began and ended strong. Despite a business trip that took up 3 whole days (this is still a side hustle) I managed to get a lot done; including losing my only pair of shoes in a tropical storm.
Unfortunately this was not enough to get all the tasks checked off the list. The return flight was not as smooth as hoped and I am now also battling a (not so) mild cold.
🧘 01 Zen Against The Machine (ZATM)
📅 Last Week’s Goal:
Keep up the blog cadence, finalize the ZATM logo, and start outlining the July Monthly Report.
✅ What Happened:
Seven weeks straight of Monday Morning Meeting posts — sometimes it is all about a long-term collection of small wins.
Oh, by the way, do you like the new logo?
🎯 This Week’s Focus:
Battle the man-flu and release the July Monthly Report (dropping August 10?).
📚 02 The History Podcast
🎙️ Episodes Published: 0
📅 Last Week’s Goal:
Only work on the script if time allows.
❌ What Happened:
No writing. Technically on target. We’re now 5 weeks behind schedule.
🎯 This Week’s Focus:
Pick away at the script only if higher-priority work is unaffected. Consider putting this entire podcast on hold till the end of the year and batch ~6 episodes before launch. To be determined.
📸 03 The Photography Channel
📹 Videos Published: 1
📅 Last Week’s Goal:
- Stay on schedule for August 3 upload
- Upload the delayed video on July 29
- Film 3–4 more videos during the business trip
❌ What Happened:
Managed to shoot quite a lot of footage on the business trip but due to the crazy weather it may only be enough for one video. That video was supposed to be published on Aug 3 and is behind schedule.
The July 29th video was published as planned and is the second best performing video so far on the channel. The video’s performance is far from what I expect it to be but I am making progress and that feels good. Real Good. There will be more details in the upcoming monthly report.
🎯 This Week’s Focus:
Catch up with the content schedule, and shoot at least 1 additional video.
📌 Follow the Journey
If you’re juggling content creation, anonymity, multiple creative projects — and trying to stay sane — you’re not alone.
Check out our running series:
See you next Monday. Stay focused. Stay building.
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