Category: Monday Morning Meetings

  • How (Not) to Stick to Schedule – Running a Social Media Business

    Monday, 30 June 2025: Meeting #002

    Hey Team,

    Welcome to our second Monday Morning Meeting. In these weekly meetings we’ll go over what we’ve accomplished last week running our social media business — whether we met our targets for the week (we didn’t); achieved any milestones (we didn’t); and discuss any other meaningful issues before starting the week (we need to stick to schedule).

    The most important thing to discuss this week is the fact that we decided to relaunch all three of our current social media business units by the end of the month. It is now the end of the month and we did not meet any of our targets or schedules.

    There were of course valid excuses, all of which are lies. Yes we got nailed out of the blue with unforeseen personal issues that too us of course. But such is life, and we failed to put in contingency plans or slack in our system. As a result we are significantly behind schedule.

    The History Podcast

    Last week in review:

    We planned to release the next episode for the History Podcast on July 4th. In order to do we set a target to finish the script by last week.

    We failed to make progress in the script editing. We may still be able to hit our deadline if we get our shit together and work our arse off for the rest of the week.

    This week’s target: Finish the Podcast Script, record the Podcast, and launch the next episode by July 4th.

    The Photography Channel 

    Last week in review:

    We missed our deadline. No real excuse for this. It was supposed to launch yesterday and we are not even close to completion. We recorded the VoiceOver but are still in the initial stages of the edit process. If we work our arses off today we may be able to launch today or tomorrow. This is already putting us behind schedule for the next YouTube video. This week will be excruciating.

    Need to batch a few YouTube episodes to allow for some slack in our content schedule to avoid similar problems in the future.

    This week’ target: Publish the first YouTube video by tomorrow and the next one as scheduled on Sunday.

    Zen Against The Machine

    Last week in review:

    We decided to document our efforts and progress running a social media business and post it in blog format. This is about the only thing we managed to do successfully this week.

    We hope it will provide insight and  help Social Media Entrepreneurs (SMEs) grow their small-to-medium businesses (SMBs) by following out progress and learning from our mistakes.

    This week’s target: Maintain the schedule for the weekly blog post and start work on the Monthly Report to be published on July 10th.


    If you are struggling with social media anonymity and want to follow our journey, check out our posts about Zen And the Art of BloggingZen and the Art of Podcasting, and Zen and the Art of YouTubing

  • Launching A Social Media Business

    Monday, 23 June 2025: Meeting #001

    Hey Team,

    Welcome to our first Monday Morning Meeting. In these weekly meetings we’ll go over what we’ve accomplished last week running our social media business — whether we met our targets for the week; achieved any milestones; and discuss any other meaningful issues before starting the week.

    The most important thing to discuss this week is the fact that we decided to relaunch all three of our current social media business units by the end of the month.

    The History Podcast

    We will release the next episode for the History Podcast on July 4th. 

    We already have a draft script currently being worked on.  It is over 30,000 words at the moment but it needs to be edited down to 27,000 words. That should be enough for three one-hour episodes; which will be published weekly. That gives us 10 work-days to finish the edit, record the episode, and edit the audio. Not a lot of time but do-able.

    This week’s target: Finish the Podcast Script.

    The Photography Channel 

    The next video on your YouTube photography channel is due on the 29th of June.  We delayed the release of this video longer than ever expected. The script is finished and we need to record the VoiceOver. Based on past videos this is going to take two hours of work. The main challenge will be to finish the edit on time. There is plenty of B-roll that needs to be shot. This is going to be a tight squeeze but this one is going live this Sunday, no matter what. 

    This week’ target: Publish YouTube video on Sunday.

    Zen Against The Machine

    We decided to document our efforts and progress running a social media business and post it in blog format. 

    We hope it will provide insight and  help Social Media Entrepreneurs (SMEs) grow their small-to-medium businesses (SMBs). 

    We will not rely on clickbait, we believe hard work and a systematic approach is the key to be successful in life and in business.

    This week’s target: Get this first weekly blog post online and (soft) launch our new social media business.


    If you are struggling with social media anonymity and want to follow our journey, check out our posts about Zen And the Art of Blogging, Zen and the Art of Podcasting, and Zen and the Art of YouTubing